INTERLUDE
AFTER RAIN concept caters for a diversity of products and services, being much more than a floristry retail concept. The trade mark of the agile brand is set to evolve and grow into a multi-service retail concept that include mainly a flower shop and subsequently a combined cafe, gifting essentials like wrapping, chocolatier products, fragrance and candles.
After Rain is a more than a floristry retail concept. It is a Trade Mark that will cater to provide diverse products and services. It is an agile brand that can evolve and grow into a multi-service retail concept that could include mainly a flower shop and subsequently a combined cafรฉ, gifting essentials like wrapping, chocolatier products, fragrances, and candles.
PETRICHOR
AFTER RAIN has been designed to enhance the customer experience and bring back memories of that coziness After the rain falls. In its many creative and diverse aspects like the familiar earthy smell of rain identified as โPetrichorโ. It is that cozy cup of snuggled warm coffee on a cold winter night. It is the sunshine after the rain and the rainbow hue in the clouds. The splash of our little feet as kids on damp puddles of rain water. The Zen feeling of a quite cloudy afternoon with light rain drops on the car shield.
